Rob Yates
Examiner · DISC type scWith over two decades in marketing, Rob Yates is the Creative Technology Director at Novacom. He specializes in delivering award-winning campaigns by leading business transformation and strategy. Colleagues praise his ability to blend creative flair with analytical, problem-solving skills, and he was educated in Business at Walden School.
Rob has a formidable passion for cutting-edge digital marketing technology and its business impact. He closely follows major technology and consulting firms like Microsoft, IBM, and Accenture. He is an active participant in industry discussions, recently speaking at a major AI event in London.
He believes the hardest and most important part of marketing isnt creativity, but achieving simplicity.
Read the full overview →How Rob shows up
The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.
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Steadiness (S)
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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