Rob Yates in

Rob Yates

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Creative Technology Director at Novacom
📍 United Kingdom

With over two decades in marketing, Rob Yates is the Creative Technology Director at Novacom. He specializes in delivering award-winning campaigns by leading business transformation and strategy. Colleagues praise his ability to blend creative flair with analytical, problem-solving skills, and he was educated in Business at Walden School.

Rob has a formidable passion for cutting-edge digital marketing technology and its business impact. He closely follows major technology and consulting firms like Microsoft, IBM, and Accenture. He is an active participant in industry discussions, recently speaking at a major AI event in London.

He believes the hardest and most important part of marketing isnt creativity, but achieving simplicity.

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Experience
21 Years
Current Role
Creative Technology Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Rob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

AI Adoption
Recently attended and spoke at the Reuters MOMENTUM AI event, sharing his thoughts on the challenges surrounding AI adoption in business.
Simple Brand Messaging
He believes that the brands that win are not the most creative, but the ones that cut through the noise with clarity and simplicity.
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Career

Work history

2004
Creative Technology Director
Novacom
In the press

Media appearances

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Education
Business
Walden School - Saffron Walden
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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