Robert Boorstein

Critic
DISC Type : C

Laboratory Director of Specialized Areas at NMS Labs

New York, New York, United States

Overview

Robert Boorstein, MD, PhD, is the Founder and Director of ClasGroup LLC, a consultancy for laboratories and manufacturers. Educated at Harvard, he has a deep background in pathology, laboratory design, and molecular diagnostics, having previously directed labs at Lenco and Bellevue Hospital. He is described as an "exceptional leader. "

He has a demonstrated history of critically evaluating new market entrants and technologies, showing a keen interest in the intersection of innovation and practical application in the laboratory space.

He presented a critical assessment of the clinical laboratory company Theranos and its claims back in 2015, well before its widespread public collapse.

Personality Overview

Precise

Negotiator

Critic

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Lab Modernization
His career includes consolidating and modernizing major hospital laboratories, focusing on automation, design, and regulation to handle high-volume services.
Diagnostic Technologies
As a specialist in molecular diagnostics, he frequently discusses emerging technologies and the evolution of corporate workshops in the pathology space.
Healthcare Economics
He publicly questions the financial and emotional costs of diagnostic testing, including insurance payment obligations and the real-world value of early cancer detection.

Media Appearances

Robert has no verified media appearances

Work History

4-2025
Laboratory Director of Specialized Areas at NMS Labs
7-2012
Founder and Director at ClasGroup LLC
4-2013 - 4-2024
Medical Director at Lenco Diagnostic Laboratory
Director, Molecular Diagnostics at Lenco Diagnostic Laboratory
4-2013 - 5-2013
Visiting Professor at Tulane University Medical Center

Education

1974 - 1977
BA from Harvard University
1977 - 1983
MD from Harvard Medical School

More Information

Social Presence :

Prographics :

Exp : 34 Location : New York, New York, United States Job Level : Mid-senior Designation : Laboratory Director of Specialized Areas at NMS Labs
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Robert

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Robert take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Robert

Personality Compatibility


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