Robert Cantu

Critic
DISC Type : C

SVP, National Sales - TPM at Benefit Bank Distributors, Inc

Cedar Park, Texas, United States

Overview

Robert is a seasoned sales leader with over 30 years of experience across the insurance, real estate, and technology sectors. In his current role, he focuses on providing life insurance solutions and driving business by developing financial advisors. Colleagues describe him as sincere, honest, and respectable.

Based on recommendations, Robert is a family man who has dedicated time to being a teacher and coach for his own children as well as others in the community. This suggests a passion for mentorship and community involvement outside of his professional life.

His professional sales background is uniquely diverse, spanning the technology, real estate, and insurance markets.

Personality Overview

ROI Driven

Negotiator

Critic

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Advisor Development
A key part of his role is focusing on advisor development to identify opportunities and drive business growth.
Building Partnerships
His activity shows a focus on celebrating and strengthening relationships with key partners like Regions Bank and American Savings Bank.
Life Insurance Strategies
He provides single premium life insurance services and insights to financial advisors across 15 states.

Media Appearances

Robert has no verified media appearances

Work History

8-2022
SVP, National Sales - TPM at Benefit Bank Distributors, Inc
7-2018 - 1-2022
Regional Sales Director at Benefit Bank Distributors, Inc
5-2013 - 7-2018
Senior Marketing Specialist at VIP Insurance
10-2011 - 5-2013
Healthcare Sales Consultant at UnitedHealthcare
Catastrophic Insurance Adjuster at Independent

Education

1987 - 1989
Education details unavailable from Saint Anthonys
1989 - 1993
Business Management from Austin Community College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Cedar Park, Texas, United States Job Level : Leadership Designation : SVP, National Sales - TPM at Benefit Bank Distributors, Inc
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Robert

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Robert take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Robert

Personality Compatibility


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