Robert Scott in

Robert Scott

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Chief Financial Officer at Sedna
📍 London Area, United Kingdom

Robert Scott is the CFO of Sedna, a B2B SaaS company for the global trade industry. He has a track record of scaling tech companies, leading global finance organizations, and managing fundraising, M&A, and IPO readiness. He is a Chartered Accountant (SA) and an alumnus of the University of Cape Town.

Interesting fact: Robert holds a Python Specialization certification, which is unique for a finance executive and points to an interest in data-centric financial analysis.

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Experience
14 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Robert cares about

Accurate Forecasting
He led a project to improve Sedna's sales forecast accuracy from 30% to a reliable, data-driven metric, enabling better planning and proactive decision-making.
AI in Logistics
As CFO, he is directly involved in allocating the company's recent $10 million financing to accelerate investment in cutting-edge AI technology for the supply chain industry.
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Career

Work history

8-2022
Chief Financial Officer
Sedna
5-2018 - 8-2022
VP of Finance - Global
impact.com
11-2017 - 5-2018
Director of FP&A - Global
impact.com
5-2011 - 8-2017
CFO
SafariNow
Commercial Manager
Mondi Packaging
In the press

Media appearances

How Sedna's CFO Transformed Forecast Accuracy with Kluster – An Interview with Robert Scott. Featured in Kluster Blog
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Education
1996 - 1999
Bachelor of Business Science (Hons)
University of Cape Town
2000 - 2000
Postgraduate Diploma in Accounting
University of Cape Town
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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