Roberto Mercado U

Roberto Mercado U is a serial entrepreneur and the CEO of Grupo Merca. He has a strong background in logistics and technology, having co-founded Yego, a major e-commerce fulfillment company in Mexico. He holds an engineering degree and has successfully launched multiple ventures, including Chronos and Cristaeme.

Coming from a family of transporters, Roberto has a deep-rooted passion for logistics. He is driven to empower small and medium-sized businesses, enabling them to compete with e-commerce giants by providing sophisticated fulfillment services and technology, aiming to democratize logistics across Mexico.

He once appeared on Shark Tank Mexico, successfully pitching one of his business ventures to the investors.