Roberto is a senior BPO/Contact Center executive with 30 years of experience leading the convergence of technology and business. As General Manager at Interactivo Grupo Marktel, he drives digital transformations with AI and RPA to improve profitability and customer satisfaction.
He is passionate about the future of his industry, frequently analyzing the balance between human agents and artificial intelligence. His focus extends to talent development, actively seeking to build strong, multilingual teams for nearshore operations.
Beyond his executive role, he is an expert professor at the ICEMD-ESIC business school, teaching masters courses on contact center management and digital business.
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Experience
20 Years
Current Role
Gerente general
Job Level
Mid-senior
Location
Madrid, Community of Madrid, Spain
Personality Overview
How Roberto shows up
Demanding
Generally Skeptic
Fast But Wary
They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.
Priorities
Topics Roberto cares about
Contact Center Evolution
He often discusses the industry's shift from pure operational efficiency to driving growth, and the strategic balance between human agents and artificial intelligence.
Applied AI & RPA
He has directly led digital transformations using conversational AI and RPA, focusing on achieving measurable results like cost reductions and increased Net Promoter Scores (NPS).
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Career
Work history
10-2021
Gerente general
Interactivo Contact Center
5-2021
Cofundador
CALIMA TECHNOLOGIES
1-2021
Director Corporativo de Soluciones de Negocio y Tecnología
Marktel
7-2020 - 1-2021
CIO Corporativo - Interim Management
Ayesa
1-2020 - 7-2020
Director de Tecnologia y Soluciones Digitales - Interim Management
ICCS - Contact Center
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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