Rogério M.

Evaluator
DISC Type : CSD

CRM Email Marketing Developer at Epic Games

Florianópolis, Santa Catarina, Brazil

Overview

Rogério is a lifecycle marketing professional with 17 years of experience in CRM, customer retention, and marketing automation. He has driven engagement and growth in the gaming, streaming, and telecom industries for companies like Epic Games and TIDAL. Colleagues describe him as collaborative, professional, and thorough.

His experience includes working effectively in globally distributed teams, collaborating remotely across continents from Brazil to various other locations while at TIDAL.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Lifecycle Marketing
He specializes in enhancing user engagement, optimizing onboarding, creating upsell opportunities, and reducing churn through multi-channel communication strategies.
CRM & Retention
His career is focused on customer relationship management and retention, with a strong background in managing campaigns across email, push notifications, in-app messages, and SMS.
Marketing Automation
As a Braze Certified Marketer, he has deep expertise in marketing automation, journey mapping, and managing campaign operations for B2B and B2C communications.

Media Appearances

Rogério has no verified media appearances

Work History

5-2025
CRM Email Marketing Developer at Epic Games
5-2025
CRM Email Marketing Developer at Revenue Pulse (RP)
8-2024 - 2-2025
CRM Consultant at 96bet
8-2018 - 6-2024
Lifecycle CRM & Retention Manager at TIDAL
1-2013 - 12-2016
Marketing Specialist Consultant at Vivo (Telefônica Brasil)

Education

2002 - 2005
MBA from FGV - Fundação Getulio Vargas
1998 - 2002
Bacharel from Unipar - Universidade Paranaense

More Information

Social Presence :

Prographics :

Exp : 20 Location : Florianópolis, Santa Catarina, Brazil Job Level : N/A Designation : CRM Email Marketing Developer at Epic Games
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Insights For Selling To Rogério

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rogério is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rogério

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rogério move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rogério take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rogério

Personality Compatibility


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