Rohit is the Associate Director of Data Science at Omnicom Media, specializing in measuring ad campaign effectiveness. His expertise spans behavioral analytics, causal inference, and survey methodology, honed through roles in media research at Harmony Labs and as a senior analyst on a presidential campaign. He holds a Masters from the University of Chicago.
Outside of his data science work, Rohit has a keen interest in public discourse and education. He has explored how modern platforms can be used to increase engagement with complex subjects, reflecting a passion for making knowledge more widely available and understood. He also stays engaged with the academic community by attending research conferences.
Unique fact: He authored a thesis arguing for the use of YouTube as a primary tool for making history more accessible to the public.
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