Roland Olsson in

Roland Olsson

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CEO at Synoptik & Smarteyes Sweden
📍 Täby, Stockholm County, Sweden

Roland Olsson is the CEO of Synoptik & Smarteyes Sweden, part of the EssilorLuxottica Group, and a board member of the Swedish Industry of Optometry. With a background at major retailers like IKEA and an MBA from Heriot-Watt University, he is described by colleagues as a motivating "go-getter" and a good listener.

His professional interests extend to an appreciation for strong global brands, including IKEA and Oakley. This reflects a focus on brand identity and strategy, evident throughout his career in consumer-facing retail leadership roles.

He is currently driving a rapid retail expansion, recently celebrating the opening of the 16th new store within the year.

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Experience
29 Years
Current Role
CEO
Job Level
Leadership
Location
Täby, Stockholm County, Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Roland cares about

Retail Expansion
He actively celebrates new store openings on social media, highlighting the rapid, ongoing expansion of the Smarteyes and Synoptik chains across Sweden.
Corporate Culture
Emphasizes the importance of building pride, community, and engagement, viewing competent and engaged employees as the key to a successful organization.
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Career

Work history

3-2023
CEO
Synoptik & Smarteyes Sweden
4-2007
Member of the Board of Directors
Optikbranschen
3-2007
CEO
Synoptik Sweden
9-2005 - 3-2007
Business Support Manager
Inter IKEA Systems S.A.
10-2001 - 6-2005
Marketing and Development Director
ONOFF
In the press

Media appearances

Grönt ljus för Synoptiks förvärv av optikkedjan Smarteyes. Featured in press.synoptik.se (Synoptik Press Release)
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Roland Olsson vd Synoptik. Featured in Cision (Press Release)
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Education
2002 - 2004
Master of Business Administration - MBA
Heriot-Watt University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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