Roman Gaa in

Roman Gaa

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Founder and CEO at Búho Soda
📍 Queretaro Metropolitan Area, Mexico

Roman Gaa is a German entrepreneur who founded Mima Sodas in Mexico to create Búho Soda, a natural, low-sugar craft soft drink. He has since expanded his operations by launching Urban Cargo for beverage logistics and Mima Beverage for contract manufacturing, building a comprehensive ecosystem. He is an Industrial Engineering graduate from Technische Universität Berlin.

Originally a logistics consultant in Germany, Roman moved to Mexico inspired by the countrys abundance of natural ingredients and the burgeoning craft beer scene. He is passionate about offering healthier, transparent, and locally-sourced alternatives to mass-market soft drinks, and actively participates in the entrepreneurial community.

Unique fact: He decided to quit his job in Germany and move to Mexico to start his company just half an hour after being inspired by the local fruit markets.

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Experience
10 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Queretaro Metropolitan Area, Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Roman cares about

Natural Beverages
Founded Búho Soda to provide a healthier, all-natural craft soda alternative in Mexico, focusing on transparent, locally-sourced ingredients and low sugar content.
Beverage Industry Ecosystems
Expanded beyond a single brand to create specialized companies for contract manufacturing (Mima Beverage) and last-mile logistics (Urban Cargo) to support the broader industry.
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Career

Work history

1-2015
Founder and CEO
Búho Soda
6-2019
Founder and CEO
Urban Cargo
7-2024
Co-Founder
Matu Mate®
9-2025
Founder and CEO
Mima Beverage
In the press

Media appearances

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Education
2004 - 2007
Diplom
Technische Universität Berlin
2005 - 2006
Industrial Engineering / Strategic Management
ITESM Campus Ciudad de México
2001 - 2004
Vordiplom
Technische Universität Darmstadt
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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