Rose Hartwig in

Rose Hartwig

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Founder, CEO & CMO Advisor at Marketing Fluency
📍 San Francisco Bay Area, United States

Rose Hartwig is a strategic marketing executive and founder of Marketing Fluency, advising C-suite leaders at brands like Peloton, Google, and Meta on growth and AI-driven transformation. Educated at Northwestern and the University of Michigan, colleagues describe her as thoughtful, collaborative, and savvy in navigating large-scale change and building iconic brands.

Of Colombian and Italian heritage, Rose is an adventure-seeker who balances her professional life with a deep commitment to community. She serves on the Silicon Valley Executive Board for How Women Lead and is an Executive Member of the Latino Corporate Directors Association, actively championing diversity in corporate governance.

Unique fact: Rose has successfully summited Mount Kilimanjaro, an experience she values as much for the journey as the destination.

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Experience
26 Years
Current Role
Founder, CEO & CMO Advisor
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Rose shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rose cares about

AI in Marketing
Drives AI education and adoption within organizations and recently spoke on a roundtable about how AI is reshaping go-to-market strategies.
Corporate Governance
Holds multiple board leadership certifications and is an executive member of the Latino Corporate Directors Association and How Women Lead, promoting board service.
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Career

Work history

2008
Founder, CEO & CMO Advisor
Marketing Fluency
1-2024
Silicon Valley Executive Board Member
How Women Lead
7-2022
Executive Member
Latino Corporate Directors Association (LCDA)
4-2024
Strategic Advisor
Pure Storage
5-2023 - 2-2025
Corporate Marketing Leader (Fractional) | Strategic Advisor
Omnissa
In the press

Media appearances

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Education
Bachelor of Science - BS
Northwestern University
Master of Business Administration - MBA
University of Michigan - Stephen M. Ross School of Business
School of Journalism
Universidad de Sevilla
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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