Rosie Crowley in

Rosie Crowley

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Director of Transformation at Smart Pension
📍 London, England, United Kingdom

Rosie is the Director of Transformation at Smart Pension, focusing on solving complex business problems through AI applications, new product development, and market expansion. With a background in Mathematics from the University of Southampton and actuarial training, she brings a uniquely analytical perspective to her strategic role.

Rosie is a passionate advocate for diversity and inclusion in the fintech industry. She actively speaks on topics like the gender pension gap and the risks and opportunities AI presents for inclusion, seeking to create more equitable outcomes in financial services.

She has been with Smart Pension for nearly seven years, playing a key role in its journey from a small startup to a fintech leader managing over £10 billion in assets.

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Experience
14 Years
Current Role
Director of Transformation
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rosie cares about

Business Transformation
Her current role is dedicated to shaping how the organization solves business problems, spanning AI, new products, and market expansion.
AI and Inclusion
She has publicly discussed the opportunities and risks AI presents for diversity and inclusion, aiming to ensure technology supports fairness rather than reinforces bias.
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Career

Work history

4-2026
Director of Transformation
Smart Pension
7-2024 - 4-2026
Director of Business Management
Smart Pension
11-2023 - 7-2024
Interim Director of Global Clients
Smart Pension
12-2020 - 11-2023
Head of Business Management for Revenue and Platform
Smart Pension
5-2020 - 10-2022
Innovation Lead - Research & Insights committee
NextGen
In the press

Media appearances

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Education
2013 - 2018
Actuarial Exams
Institute and Faculty of Actuaries
2009 - 2012
Mathematics with Management Sciences
University of Southampton
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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