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CEO at Marketing Attribution LLC
📍 Evanston, Illinois, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
40 Years
Current Role
CEO
Job Level
Leadership
Location
Evanston, Illinois, United States
Personality Overview

How Ross-boy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ross-boy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2017
CEO
Marketing Attribution LLC
8-2011 - 3-2016
President, Global Marketing ROI Solutions
Nielsen
12-1991 - 7-2011
CEO
Marketing Analytics, Inc.
6-1987 - 11-1991
Consultant
Booz Allen Hamilton
6-1983 - 5-1987
Operations Research Analyst
Procter & Gamble
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1981 - 1983
Master of Business Administration (MBA)
The University of Chicago Booth School of Business
1976 - 1981
Bachelor of Science (BS)
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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