Rossana Estrada Marzuca in

Rossana Estrada Marzuca

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CEO (JV EGIS Group & ICA Group) at Easytrip México
📍 Mexico City, Mexico

Rossana Estrada Marzuca is the CEO of Easytrip México, bringing over 25 years of leadership in business administration, marketing, and telecommunications. She has a strong background in technology and innovation, holding a Master’s degree in Education-Technologies & Innovation, and has driven growth at major companies like AT&T and SKY Mexico.

Beyond her corporate roles, Rossana is dedicated to education and mentorship. She serves as a university professor, teaching subjects like marketing, sales, and consumer behavior, and has complementary knowledge in mentoring startups, guiding them with her extensive industry experience.

She successfully led Easytrip México from its inception, building the company from "cero" and breaking paradigms in the digital toll industry.

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Experience
17 Years
Current Role
CEO (JV EGIS Group & ICA Group)
Job Level
Leadership
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rossana cares about

Digital Tolling
As CEO of Easytrip, she frequently posts about revolutionizing the digital toll industry in Mexico, focusing on cashless, innovative platforms for mobility.
Technology & Innovation
Her Master's is in Technology & Innovation, and she consistently emphasizes working with AI and advanced digital platforms to drive business growth.
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Career

Work history

4-2022
CEO (JV EGIS Group & ICA Group)
Easytrip México
9-2019 - 4-2022
COMMERCIAL DIRECTOR
SKY Mexico
8-2017 - 10-2018
EBS LOGISTICS & CXE DIRECTOR AT AT&T (CXE: Centro de Experiencia Empresarial)
AT&T, México
4-2016 - 10-2018
CHANNEL MARKETING OPERATIONS DEPUTY DIRECTOR
AT&T
2-2016 - 4-2016
STRATEGIC ACCOUNTS OPERATION SUBDIRECTOR
AT&T
In the press

Media appearances

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Education
2013 - 2015
Master’s Degree
UVM Laureate International Universities (Education-Technologies & Innovation Master)
1989 - 1993
BUSINESS ADMINISTRATION LICENCIATE
Universidad Iberoamericana, Ciudad de México
1985 - 1988
Bachelor of Business Administration (B.B.A.)
CENTRO UNIVERSITARIO ANGLO MEXICANO (CUAM)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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