Rouven Kasper in

Rouven Kasper

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Member of the Executive Board / Chief Marketing & Sales Officer at FC Bayern München
📍 Munich, Bavaria, Germany

Rouven Kasper is the Chief Marketing & Sales Officer at FC Bayern, bringing extensive experience from his prior board role at VfB Stuttgart and as President of Asia for FC Bayern. He holds a degree in Sports Economics from the University of Bayreuth and is focused on setting international standards in strategy and implementation.

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Experience
13 Years
Current Role
Member of the Executive Board / Chief Marketing & Sales Officer
Job Level
Leadership
Location
Munich, Bavaria, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rouven cares about

Global Brand Building
As former President for Asia and current CMSO, he focuses on expanding FC Bayern's brand internationally, evidenced by recent tours and academy openings in the US and Asia.
Strategic Partnerships
His role centers on creating value with key partners. He frequently highlights collaborations with major brands like Audi in his communications.
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Career

Work history

1-2026
Member of the Executive Board / Chief Marketing & Sales Officer
FC Bayern München
1-2022 - 12-2025
Member of the Executive Board / Chief Marketing & Sales Officer
VfB Stuttgart
10-2019 - 1-2022
President Asia
FC Bayern München
8-2016 - 10-2019
Managing Director East Asia
FC Bayern München
11-2012 - 7-2016
Senior Director Hamburger SV
Lagardère Sports
In the press

Media appearances

GACC South Unplugged – Rouven Kasper, Chief Marketing & Sales Officer for VfB Stuttgart. Featured in Rome Business Radio (iHeart)
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Official: Bayern Munich agrees to deal with VfB Stuttgart's Rouven Kasper. Featured in Bavarian Football Works
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Education
European Sports Management
INEFC Barcelona
Sportökonomie & European Sports Management
University of Bayreuth
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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