Roxy Xuan in

Roxy Xuan

Wildcard · DISC type ics
Director of Global Communications and Strategic Partnerships at Mattel163
📍 Hangzhou, Zhejiang, China

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Director of Global Communications and Strategic Partnerships
Job Level
Mid-senior
Location
Hangzhou, Zhejiang, China
Personality Overview

How Roxy shows up

Curious But Skeptical
Requires Proof
ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Roxy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2022
Director of Global Communications and Strategic Partnerships
Mattel163
5-2015 - 4-2023
Marketing Manager and Communications Lead
Huawei Technologies
9-2017 - 4-2022
Associate Director
Edelman
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2013 - 2014
Master of Science (MSc)
Alliance Manchester Business School
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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