Roy Zur in

Roy Zur

Sharpshooter · DISC type DC
Co-Founder & CEO at Charm Security
📍 New York, New York, United States

Roy is the Co-Founder and CEO of Charm Security, an AI-powered platform fighting digital scams. A certified attorney with an education from Harvard and The Wharton School, he is an expert in cyber intelligence and is described by colleagues as a visionary leader.

Outside of his entrepreneurial ventures, Roy has a creative side, having published a book of poetry. He embraces work-life integration, viewing his work as part of his identity, and has recently been seen working while sailing along European shores.

Unique fact: This cyber intelligence expert is also a published poet, having authored a collection titled "Mixed Feelings".

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Experience
20 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Roy shows up

Fast But Analytical
Thorough Evaluator
Precise But Practical

They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Priorities

Topics Roy cares about

AI Scam Defense
His company, Charm Security, is built on using AI agents to detect, intervene, and resolve cases of social engineering and human-centric fraud in real-time.
Human Vulnerabilities
He focuses on the psychological techniques scammers use, studying human vulnerabilities to build better defense mechanisms and "break the scam spell".
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Career

Work history

1-2025
Co-Founder & CEO
Charm Security
8-2024
Entrepreneur in Residence
Team8
1-2024
Investor
CCL
7-2020
Adjunct Professor
IDC Herzliya
5-2013
Chairman
OMEK Center
In the press

Media appearances

Roy Zur - Charm Security | FinovateFall Speaker - Informa Connect. Featured in Informa Connect
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Charm Security Emerges From Stealth to Combat Scams and Social .... Featured in PR Newswire
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Education
Advanced Finance Program (Alumni Status)
The Wharton School
Corporate Director Program
Harvard Business School
2010 - 2014
Bachelor of Laws (LL.B.) (Cum Laude)
Tel Aviv University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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