Ruben Van den Boogaard in

Ruben Van den Boogaard

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Co-Founder & Head of Product and Partnerships at Alleo
📍 Amsterdam, North Holland, Netherlands

Ruben van den Boogaard is the Co-Founder and Head of Product & Partnerships at Alleo, a platform revolutionizing employee compensation and benefits. With nearly a decade of experience in B2B2C SaaS, he focuses on building and monetizing partner marketplaces. He holds a Bachelors degree in Strategic Marketing Management from HU University of Applied Sciences Utrecht.

He is passionate about building products with long-term impact, comparing his strategic approach to the century-long construction of Gaudís Sagrada Família. He emphasizes balancing immediate customer wins with a durable, future-focused vision to create lasting value.

He co-founded "Reward, " a dedicated event for Compensation & Benefits professionals, to foster a community for in-depth industry discussions.

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Experience
11 Years
Current Role
Co-Founder & Head of Product and Partnerships
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Ruben cares about

Employee Benefits Programs
Has spent nearly a decade in the employee compensation and benefits space, co-founding Alleo to revolutionize how companies deliver benefit programs.
Long-term Product Strategy
Advocates for a "Gaudí mindset" in product development, balancing quick wins with a patient, long-term vision to build products with enduring impact.
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Career

Work history

8-2021
Co-Founder & Head of Product and Partnerships
Alleo
4-2019 - 8-2021
Product Manager & Head of Marketplace/Channel
Benify
9-2017 - 4-2019
Benefits & Partnership Manager
Benify
2-2017 - 8-2017
Graduation Internship Strategic Trade Marketing
TomTom
5-2014 - 7-2017
Management Assistant & New Business
The Rent Company
In the press

Media appearances

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Education
2013 - 2017
Bachelor's degree
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2015 - 2016
Minor
Karel de Grote-Hogeschool
2009 - 2012
BEC
International Business Studies
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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