Rui Martins in

Rui Martins

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Market Director - South Europe (Spain, Portugal, Italy) & UAE @ Bang & Olufsen at Bang & Olufsen
📍 Spain

Rui Martins is an international business executive and Market Director at Bang & Olufsen, overseeing South Europe and the UAE. With over 20 years of experience, he specializes in P&L management, commercial strategy, and omnichannel transformation in the luxury electronics sector. Colleagues describe him as dynamic, hard-working, and results-oriented.

Outside of his professional role, Rui shows a keen interest in excellence and longevity, drawing inspiration from veteran athletes. He also appreciates practical, everyday innovation that solves common problems and appears to follow music, celebrating artists associated with his brand.

He once shared his admiration for a supermarkets innovative packaging that sold bananas at different stages of ripeness for each day of the week.

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Experience
23 Years
Current Role
Market Director - South Europe (Spain, Portugal, Italy) & UAE @ Bang & Olufsen
Job Level
Mid-senior
Location
Spain
Personality Overview

How Rui shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rui cares about

International Growth
He has a proven track record of leading multi-country commercial operations, delivering five consecutive years of growth and doubling revenue in select markets for Bang & Olufsen.
Omnichannel Transformation
His expertise lies in transforming retail and omnichannel strategies for luxury and consumer electronics brands to expand market presence and scale business operations.
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Career

Work history

1-2025
Market Director - South Europe (Spain, Portugal, Italy) & UAE @ Bang & Olufsen
Bang & Olufsen
6-2023 - 12-2024
Market Director - Spain, Portugal & UAE @ Bang & Olufsen
Bang & Olufsen
1-2022 - 6-2023
Country Head Spain & Portugal
Bang & Olufsen
7-2020 - 1-2022
Head Of Commercial Spain and Portugal
Bang & Olufsen
7-2017 - 6-2020
Head of Portugal
Logitech
In the press

Media appearances

Rui Martins, director general de B&O España y Portugal. Featured in Forbes España
See now
Bang & Olufsen: “Conseguimos crescer e dar‑nos a conhecer” – interview with Rui Martins, director comercial for Portugal and Spain. Featured in Visão (Exame Informática)
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Education
2005 - 2006
Pós Graduação
Iscte - Instituto Universitário de Lisboa
1995 - 2001
Licenciatura
Iscte - Instituto Universitário de Lisboa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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