Ruston Smith MBA, FPMI, FCMI, FRSA

Trailblazer
DISC Type : ID

Chair at British Water Ski & Wakeboard

Greater London, England, United Kingdom

Overview

Ruston has no verified overview

Personality Overview

Achievement-Oriented

Friendly But Fast

Informal

They will fight for you if they come to believe in you.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Ruston has no verified topics they care about

Media Appearances

Ruston has no verified media appearances

Work History

2-2026
Chair at British Water Ski & Wakeboard
1-2026
Non Exec Chair at HSBC Bank Pension Trust (UK) Limited
8-2025
Non Exec Chair at Rebalance Earth
11-2023
Non Exec Chair at Guiide
7-2023
Non Exec Chair at AMX Master and Feeder ICAVs

Education

1997 - 2000
Master of Business Administration (MBA) from The Manchester Metropolitan University
Fellow from Chartered Management Institute

More Information

Social Presence :

Prographics :

Exp : 2 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Chair at British Water Ski & Wakeboard
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Insights For Selling To Ruston

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruston is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ruston

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ruston move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Ruston take some risk or not?

  • They can take risks if necessary.

You And Ruston

Personality Compatibility


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