Ryan Collett

Questioner
DISC Type : c

VP Finance at Aibidia

London, England, United Kingdom

Overview

Ryan Collett is a CIMA-qualified VP of Finance with significant experience leading finance functions in the tech sector at companies like Aibidia and Causaly. His career was notably shaped by his time on the Tesco graduate scheme before transitioning into senior roles where he focuses on financial strategy and growth.

As a senior leader, he has spoken about the importance of navigating the challenges of maintaining a healthy work-life balance. He values continuous learning and reflects on the lessons learned throughout his career path.

After questioning his early path in finance, he joined the Tesco graduate scheme at what he describes as an "elderly age" and found the experience fantastic and foundational for his career.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Finance in Tech
Has built his senior career as a finance leader within tech companies, including Aibidia, Causaly, and Fuse Universal.
Career Development
Publicly discusses his career journey, emphasizing that he learns so much from every role that he doesn't regret any past decisions.
L&D Investment ROI
Believes it's important for finance professionals to be able to prove the return on investment from Learning & Development spending.

Media Appearances

Ryan has no verified media appearances

Work History

10-2025
VP Finance at Aibidia
11-2021 - 10-2025
VP Finance at Causaly
9-2019 - 11-2021
Finance Director at Fuse Universal
1-2019 - 9-2019
FP&A Director at Fuse Universal
8-2017 - 1-2019
Analyst at Electra Private Equity PLC

Education

2011 - 2014
CIMA from The Chartered Institute of Management Accountants
2006 - 2010
2.1 (Hons) from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Senior Designation : VP Finance at Aibidia
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ryan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ryan

Personality Compatibility


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