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Ryan Wilson

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Chief Revenue Officer (CRO) at Generis
📍 Toronto, Ontario, Canada

Ryan is the Chief Revenue Officer at Generis, specializing in scaling B2B teams and building go-to-market engines for capital-efficient growth. A graduate of York University and CRO School, he has facilitated two successful exits. Colleagues describe him as a dedicated, supportive, collaborative, and results-oriented leader.

Outside of his executive role, Ryan has a keen interest in major players across the technology and business consulting landscapes, including companies like Google and McKinsey & Co. He also follows the interactive entertainment sector, showing an interest in industry leaders like Take-Two Interactive.

Generis was recently acquired by Emerald, a global leader in the events industry, a move Ryan called "Big news! " to take growth to the next level.

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Experience
13 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Ryan shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ryan cares about

Go-to-Market Strategy
He specializes in developing go-to-market engines that deliver capital-efficient growth and has a track record of building GTM organizations from the ground up.
Sales Leadership
He focuses on building leadership pipelines and high-performance, data-driven teams. Recommendations frequently highlight his ability to inspire and guide teams toward success.
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Career

Work history

8-2025
Chief Revenue Officer (CRO)
Generis
10-2024 - 8-2025
Senior Vice President, Global Revenue
Generis
8-2023 - 10-2024
Vice President of Revenue
Generis
7-2023
Executive Member
Pavilion
9-2020 - 6-2023
Director of Sales
WellnessLiving
In the press

Media appearances

Ryan Wilson – Chief Revenue Officer (CRO) at Generis. Featured in The Org
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Education
Bachelor of Arts with Honours
York University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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