Ryan Wilson in

Ryan Wilson

Captain · DISC type SD
Chief Revenue Officer (CRO) at Generis
📍 Toronto, Ontario, Canada

Ryan is the Chief Revenue Officer at Generis, specializing in scaling B2B teams and building go-to-market engines for capital-efficient growth. A graduate of York University and CRO School, he has facilitated two successful exits. Colleagues describe him as a dedicated, supportive, collaborative, and results-oriented leader.

Outside of his executive role, Ryan has a keen interest in major players across the technology and business consulting landscapes, including companies like Google and McKinsey & Co. He also follows the interactive entertainment sector, showing an interest in industry leaders like Take-Two Interactive.

Generis was recently acquired by Emerald, a global leader in the events industry, a move Ryan called "Big news! " to take growth to the next level.

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Experience
13 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Ryan shows up

Planner & Achiever
Long-Term Thinker
Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Ryan cares about

Go-to-Market Strategy
He specializes in developing go-to-market engines that deliver capital-efficient growth and has a track record of building GTM organizations from the ground up.
Sales Leadership
He focuses on building leadership pipelines and high-performance, data-driven teams. Recommendations frequently highlight his ability to inspire and guide teams toward success.
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Career

Work history

8-2025
Chief Revenue Officer (CRO)
Generis
10-2024 - 8-2025
Senior Vice President, Global Revenue
Generis
8-2023 - 10-2024
Vice President of Revenue
Generis
7-2023
Executive Member
Pavilion
9-2020 - 6-2023
Director of Sales
WellnessLiving
In the press

Media appearances

Ryan Wilson – Chief Revenue Officer (CRO) at Generis. Featured in The Org
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Education
Bachelor of Arts with Honours
York University
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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