Søren Abildgaard in

Søren Abildgaard

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Chief Executive Officer at Odido Nederland
📍 Netherlands

As CEO of Odido Nederland, Søren Abildgaard masterminded the companys major rebranding from T-Mobile. An alumnus of Harvard Business School, his expertise lies in digital strategy and leading commercial operations across the European telecommunications sector. He is focused on humanizing technology and improving the customer experience.

He has a strong focus on corporate social responsibility, championing initiatives that promote sustainability, digital safety for children, and social connection through sports. Public information does not offer details about his personal life or hobbies outside of these professional and community-oriented interests.

He led the complete rebrand of T-Mobile, one of the Netherlands largest telecom providers, into the new company Odido, launching the new brand across 119 stores in a single weekend.

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Experience
30 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Netherlands
Personality Overview

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Priorities

Topics Søren cares about

Brand Transformation
Spearheaded the rebranding of T-Mobile Nederland to Odido, aiming to "humanize" technology and create a fresh identity focused on customer connection and market disruption.
Customer Centricity
He is vocal about improving customer satisfaction in the telecom industry and launched initiatives like "PrijsVast Internet" to offer price certainty and transparency.
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Career

Work history

9-2023
Chief Executive Officer
Odido Nederland
12-2021 - 5-2024
Member Board Of Directors
Nuuday
2-2017 - 9-2023
CEO
T-Mobile Nederland
10-2015 - 2-2017
Chief Commercial Officer (HQ, Stockholm)
Telia Company
3-2011 - 10-2015
Board Member
IT Brancheforeningen
In the press

Media appearances

(VIDEO) Søren Abildgaard, CEO of T‑Mobile Netherlands: “I am very pleased with the decision of the European Commission”. Featured in Odido Newsroom
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Education
2016 - 2016
AMP (Advanced Management Program)
Harvard Business School Executive Education
1993 - 1995
MSc
London South Bank University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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