Åsa Lundborg-Ling in

Åsa Lundborg-Ling

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CMO | Chief Marketing Officer | Marknadschef at Hups
📍 Stockholm, Stockholm County, Sweden

Åsa Lundborg-Ling is the Chief Marketing Officer at Hups, specializing in driving revenue for tech and SaaS companies through robust brand strategies. Her expertise spans lead generation, marketing automation, and investor relations. She holds a degree in Computer and Systems Sciences from Stockholm University and is certified by Google Analytics.

She is an author on the companys blog, writing about topics such as leadership and organizational transformation.

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Experience
22 Years
Current Role
CMO | Chief Marketing Officer | Marknadschef
Job Level
Leadership
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Priorities

Topics Åsa cares about

SaaS Marketing
Her career is focused on marketing leadership roles within SaaS companies like Hups, Momentum Software, and Litium AB.
Operational Excellence
Her current company, Hups, focuses on creating self-improving organizations, and she writes blog posts on this topic.
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Career

Work history

1-2025
CMO | Chief Marketing Officer | Marknadschef
Hups
4-2019 - 1-2025
Marknads- och kommunikationschef | Marketing and Communications Director
Momentum Software AB
11-2010 - 4-2019
CMO Nordics
Litium AB
9-2009 - 10-2010
Project Manager/Consultant digital marketing
Eget företag
9-2007 - 9-2009
Project manager/Digital marketing
Blixtljuset Invest AB
In the press

Media appearances

News | Åsa Lundborg-Ling - Hups. Featured in Hups Blog
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Education
2009 - 2010
Computer and systems sciences
Stockholm University
2007 - 2007
Copy Writing 2
Berghs School of Communication
2000 - 2002
Marketing
IHM Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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