Saad Usman

Questioner
DISC Type : c

Director, Growth Marketing at KOHO

Toronto, Ontario, Canada

Overview

Saad has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Saad has no verified topics they care about

Media Appearances

Saad has no verified media appearances

Work History

2-2026
Director, Growth Marketing at KOHO
8-2023 - 2-2026
Sr Manager, Performance Marketing at KOHO
3-2021 - 8-2023
Performance Marketing Manager, Paid Social at KOHO
5-2020 - 3-2021
Digital Marketing Manager, Acquisition Marketing at Scotiabank
10-2018 - 5-2020
Online Marketing Specialist, Demand Generation at Points

Education

2010 - 2015
Bachelor of Commerce (B.Com.) from Toronto Metropolitan University
2015 - 2015
International Exchange Program from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director, Growth Marketing at KOHO
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Insights For Selling To Saad

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saad is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Saad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Saad move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Saad take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Saad

Personality Compatibility


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