Sabine Asimus in

Sabine Asimus

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Commercial Director at The Bicester Village Shopping Collection
📍 Geneva, Geneva, Switzerland

Sabine is a trilingual Commercial Director at The Bicester Village Shopping Collection with deep expertise in international retail, luxury, and fashion. An alumna of Georgetown University and INSEAD, colleagues describe her as an inspirational business leader with incredible business savvy and analytical skills.

Outside of her corporate roles, Sabine has dedicated time to volunteering with Caritas Internationalis. During her university years, she was deeply involved in student-run business, demonstrating an early passion for entrepreneurship and hands-on leadership.

While at Georgetown, she was the Controller for the largest student-run organization in the USA, managing a $2. 4 million turnover.

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Experience
24 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
Geneva, Geneva, Switzerland
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sabine cares about

International Retail
Her entire career is centered around leading culturally diverse teams in international retail, leasing, luxury, fashion, and cosmetics across Europe.
Luxury Brand Strategy
Her experience as a director at The Bicester Village Shopping Collection and The Nuance Group involves deep engagement with luxury and cosmetics brands.
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Career

Work history

6-2019
Commercial Director
The Bicester Village Shopping Collection
1-2016 - 5-2019
Regional Business Director at VIA Outlets (on Secondment)
The Bicester Village Shopping Collection
9-2011 - 12-2016
Business Director
The Bicester Village Shopping Collection
10-2009 - 8-2011
Volunteer
Caritas Internationalis
9-2008 - 8-2009
Head of Perfume and Cosmetics Europe/Deputy Purchasing Director
The Nuance Group
In the press

Media appearances

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Education
1985 - 1989
BSBA
Georgetown University McDonough School of Business
1973 - 1985
International Baccalaureat
Frankfurt International School
2002
Negotiation Dynamics Programme
INSEAD
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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