Sabine Wahl

Questioner
DISC Type : c

Nordic Marketing Manager Lead Denmark at Toms Group A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sabine Wahl is a commercial marketer with over 18 years of experience leading teams and growing iconic brands. As the Nordic Marketing Manager Lead for Toms Group A/S, she drives marketing strategy in Denmark. Her expertise has been recognized by her inclusion in "The M List 2026" of top marketing profiles.

Outside of her primary role, Sabine demonstrates a passion for her craft by serving as a jury member for prestigious industry awards, including the Danish Digital Awards and the "Best in Purpose" categories. This involvement shows her commitment to recognizing and celebrating creative excellence and purpose-driven work within marketing.

She recently won the Rambuk 2024 Effektprisen for an unconventional and highly successful chocolate brand campaign.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brand Innovation
Leads the revitalization of iconic brands at Toms Group, focusing on turning around marketing approaches and launching new platforms for heritage products.
Creative Campaigns
Winner of multiple awards, including the Rambuk 2024 Effektprisen, for developing effective and unconventional marketing campaigns for established consumer brands.
Purposeful Marketing
Acts as a jury member for the "Best in Purpose" awards, highlighting her professional interest in marketing that delivers meaningful and positive business impact.

Media Appearances

Sabine has no verified media appearances

Work History

12-2022
Nordic Marketing Manager Lead Denmark at Toms Group A/S
4-2020 - 11-2022
Marketing Manager Toms, G&J and Ga-JoL at Toms Group A/S
1-2019 - 4-2020
International Marketing Manager Innovation & NPD at Scandinavian Tobacco Group
8-2017 - 1-2019
International Marketing Manager Innovation at Scandinavian Tobacco Group
11-2015 - 8-2017
International Senior Brand Manager Innovations at Scandinavian Tobacco Group

Education

2001 - 2004
Master from Copenhagen Business School
9-2023 - 11-2023
Digitial Marketing Professional from Erhvervsakademi Aarhus | Business Academy Aarhus

More Information

Social Presence :

Prographics :

Exp : 20 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Nordic Marketing Manager Lead Denmark at Toms Group A/S
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Insights For Selling To Sabine

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabine is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sabine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sabine move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sabine take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sabine

Personality Compatibility


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