Sabine Wahl in

Sabine Wahl

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Nordic Marketing Manager Lead Denmark at Toms Group A/S
📍 Copenhagen, Capital Region of Denmark, Denmark

Sabine Wahl is a commercial marketer with over 18 years of experience leading teams and growing iconic brands. As the Nordic Marketing Manager Lead for Toms Group A/S, she drives marketing strategy in Denmark. Her expertise has been recognized by her inclusion in "The M List 2026" of top marketing profiles.

Outside of her primary role, Sabine demonstrates a passion for her craft by serving as a jury member for prestigious industry awards, including the Danish Digital Awards and the "Best in Purpose" categories. This involvement shows her commitment to recognizing and celebrating creative excellence and purpose-driven work within marketing.

She recently won the Rambuk 2024 Effektprisen for an unconventional and highly successful chocolate brand campaign.

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Experience
20 Years
Current Role
Nordic Marketing Manager Lead Denmark
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
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Priorities

Topics Sabine cares about

Brand Innovation
Leads the revitalization of iconic brands at Toms Group, focusing on turning around marketing approaches and launching new platforms for heritage products.
Creative Campaigns
Winner of multiple awards, including the Rambuk 2024 Effektprisen, for developing effective and unconventional marketing campaigns for established consumer brands.
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Career

Work history

12-2022
Nordic Marketing Manager Lead Denmark
Toms Group A/S
4-2020 - 11-2022
Marketing Manager Toms, G&J and Ga-JoL
Toms Group A/S
1-2019 - 4-2020
International Marketing Manager Innovation & NPD
Scandinavian Tobacco Group
8-2017 - 1-2019
International Marketing Manager Innovation
Scandinavian Tobacco Group
11-2015 - 8-2017
International Senior Brand Manager Innovations
Scandinavian Tobacco Group
In the press

Media appearances

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Education
2001 - 2004
Master
Copenhagen Business School
9-2023 - 11-2023
Digitial Marketing Professional
Erhvervsakademi Aarhus | Business Academy Aarhus
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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