SABYASACHI RATH in

SABYASACHI RATH

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Chief Executive Officer at Purple Finance Ltd
📍 Mumbai, Maharashtra, India

Sabyasachi Rath is the Co-Founder, Executive Director, and CEO of Purple Finance, a digital-first NBFC focused on empowering micro-entrepreneurs. He has over 25 years of diverse experience in banking and risk management across corporate, SME, and retail lending with institutions like Citigroup, Maybank, and CRISIL. He holds a Bachelor of Engineering degree.

Described by peers as a true leader with a hands-on approach, Sabyasachi is recognized for his deep understanding of business models that goes beyond mere financial analytics. In an interview, he emphasized the importance of leading with emotion and empathy, stating that colleagues become an extended family, a belief reinforced by the COVID-19 pandemic.

During his tenure at CRISIL, he created a groundbreaking "Automated Early Warning System, " a first-of-its-kind product in India for identifying portfolio risk.

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Experience
13 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

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Priorities

Topics SABYASACHI cares about

MSME Financing
As CEO of Purple Finance, his company's mission is to provide seamless access to growth capital for micro and small enterprises in underserved Tier III and IV cities.
Credit Risk Management
His career is built on expertise in risk and credit, including roles as Country Risk Officer and designing risk architecture for start-ups and turnaround businesses.
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Career

Work history

8-2022
Chief Executive Officer
Purple Finance Ltd
3-2020 - 8-2022
CEO and Executive Director
Karvy Financial Services Limited
10-2017 - 3-2020
Chief Executive Officer and Executive Director and Director in Essel Finance Home Loans Ltd
ESSEL FINANCE BUSINESS LOANS LIMITED
4-2013 - 9-2017
Country Risk Officer
Bank Internasional Indonesia (Maybank Group)
9-2012 - 3-2013
DIRECTOR NEW PRODUCT AND STRATEGY
CRISIL RISK SOLUTIONS
In the press

Media appearances

Meet Sabyasachi Rath – CEO at Purple Finance Ltd!. Featured in YouTube
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Sabyasachi Rath, Purple Finance Ltd/IN: Profile and Biography. Featured in Bloomberg
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Education
1995 - 1997
PGDBA & DBF
ICFAI BUSINESS SCHOOL
1990 - 1994
Bachelor of Engineering (B.E.)
University College Of Engineering, Sambalpur University, Orissa
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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