Sabyasachi Rath is the Co-Founder, Executive Director, and CEO of Purple Finance, a digital-first NBFC focused on empowering micro-entrepreneurs. He has over 25 years of diverse experience in banking and risk management across corporate, SME, and retail lending with institutions like Citigroup, Maybank, and CRISIL. He holds a Bachelor of Engineering degree.
Described by peers as a true leader with a hands-on approach, Sabyasachi is recognized for his deep understanding of business models that goes beyond mere financial analytics. In an interview, he emphasized the importance of leading with emotion and empathy, stating that colleagues become an extended family, a belief reinforced by the COVID-19 pandemic.
During his tenure at CRISIL, he created a groundbreaking "Automated Early Warning System, " a first-of-its-kind product in India for identifying portfolio risk.
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