Sachin Shroff in

Sachin Shroff

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Vice President of CRM, Loyalty and Marketing Technology at The Michaels Companies, Inc.
📍 Irving, Texas, United States

Sachin Shroff is a visionary marketing executive with over 25 years of experience in CRM, loyalty, and MarTech for major retailers. He leverages data, analytics, and AI to craft customer-first programs that drive business growth. Colleagues and peers consistently describe him as an incredible, visionary, and knowledgeable leader who is also a trusted mentor.

Outside of his corporate role, Sachin is deeply committed to community and education. He serves on the Board of Directors for the Perot Museum of Nature and Science, reflecting a passion for inspiring learning. This commitment is further evidenced by his long tenure as an adjunct professor, where he shared his technical expertise.

Unique fact: For over a decade, Sachin served as an Adjunct Faculty member at North Lake College, teaching advanced Oracle database courses.

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Experience
30 Years
Current Role
Vice President of CRM, Loyalty and Marketing Technology
Job Level
Senior
Location
Irving, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sachin cares about

Customer Loyalty
Leads loyalty and CRM for The Michaels Companies and has spoken extensively on building effective rewards programs and driving customer engagement through personalization.
AI in Marketing
Focuses on boosting business growth through AI-driven and personalized customer loyalty strategies, a key topic in his upcoming speaking engagements.
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Career

Work history

3-2020
Vice President of CRM, Loyalty and Marketing Technology
The Michaels Companies, Inc.
9-2021
Member Board Of Directors
Perot Museum of Nature and Science
12-2019 - 3-2020
Vice President of CRM, MarTech and Analytics
The Container Store
11-2013 - 3-2020
Sr. Director, CRM & Marketing Analytics
The Container Store
1-2001 - 6-2015
Adjunct Faculty
North Lake College
In the press

Media appearances

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Education
7-2021 - 10-2021
MIT Management Executive Education
MIT Sloan School of Management
2009 - 2010
Graduate Certificate Program
SMU Cox School of Business
1994 - 1996
Masters
Louisiana State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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