Sadie Koehler in

Sadie Koehler

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Director, Brand and Creative at Principal Financial Group
📍 Des Moines Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Director, Brand and Creative
Job Level
Mid-senior
Location
Des Moines Metropolitan Area, United States
Personality Overview

How Sadie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sadie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2024
Director, Brand and Creative
Principal Financial Group
3-2020 - 3-2024
Associate Director, Design
Principal Financial Group
11-2017 - 3-2020
Sr. Art Director
Principal Financial Group
10-2013 - 6-2015
UX/UI Designer
Farmers Mutual Hail Insurance
1-2013 - 6-2015
Director of Membership & Collegiate Relations
American Marketing Association - Iowa Chapter
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2020 - 2022
Professional Program in UX Design
UC Berkeley Extension
2005 - 2009
Bachelor of Fine Arts (BFA)
Iowa State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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