Safak Erkol in

Safak Erkol

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Product Marketing Lead (Interim) at Yapily
📍 London, England, United Kingdom

Safak is a senior marketing leader in fintech and financial services, with experience at global brands like Amex and high-growth scaleups like Utility Warehouse and Yapily. She specializes in turning customer insights into high-impact GTM and lifecycle strategies. Colleagues describe her as strategic, diligent, and enthusiastic.

She is a recipient of the Roland Miller Innovation Prize and was also shortlisted in The Great British Entrepreneur Awards.

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Experience
4 Years
Current Role
Product Marketing Lead (Interim)
Job Level
Junior
Location
London, England, United Kingdom
Personality Overview

How Safak shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Safak cares about

Fintech Marketing
Her career has centered on marketing for fintech and financial services, including leadership roles at Yapily, Utility Warehouse, and NewDay.
Open Banking
Her current interim role at Yapily, Europe’s leading open banking platform, and recent posts focus on developments in this space, like a partnership with Google.
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Career

Work history

6-2025
Product Marketing Lead (Interim)
Yapily
3-2023
Pro Member
Product Marketing Alliance
4-2024 - 6-2025
Senior Lead - Customer & Product Marketing (Energy - Telco- Financial Services)
Utility Warehouse
6-2022 - 4-2024
Senior Lead - Product Marketing ⚡ 🛜 📱 ☂️ 💳 (Energy - Telco- Financial Services)
Utility Warehouse
6-2021 - 6-2022
Marketing Lead (Contract)
NewDay
In the press

Media appearances

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Education
2014 - 2015
Master’s Degree
Queen Mary University of London
2003 - 2007
BS
Sabanci University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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