Safak Erkol

Commander
DISC Type : D

Product Marketing Lead (Interim) at Yapily

London, England, United Kingdom

Overview

Safak is a senior marketing leader in fintech and financial services, with experience at global brands like Amex and high-growth scaleups like Utility Warehouse and Yapily. She specializes in turning customer insights into high-impact GTM and lifecycle strategies. Colleagues describe her as strategic, diligent, and enthusiastic.

She is a recipient of the Roland Miller Innovation Prize and was also shortlisted in The Great British Entrepreneur Awards.

Personality Overview

Decisive

Impact-Driven

Risk-Taker

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Fintech Marketing
Her career has centered on marketing for fintech and financial services, including leadership roles at Yapily, Utility Warehouse, and NewDay.
Open Banking
Her current interim role at Yapily, Europe’s leading open banking platform, and recent posts focus on developments in this space, like a partnership with Google.
Go-to-Market Strategy
She has built product marketing functions from the ground up and led GTM strategy for numerous product launches, focusing on increasing adoption and attach rates.

Media Appearances

Safak has no verified media appearances

Work History

6-2025
Product Marketing Lead (Interim) at Yapily
3-2023
Pro Member at Product Marketing Alliance
4-2024 - 6-2025
Senior Lead - Customer & Product Marketing (Energy - Telco- Financial Services) at Utility Warehouse
6-2022 - 4-2024
Senior Lead - Product Marketing ⚡ 🛜 📱 ☂️ 💳 (Energy - Telco- Financial Services) at Utility Warehouse
6-2021 - 6-2022
Marketing Lead (Contract) at NewDay

Education

2014 - 2015
Master’s Degree from Queen Mary University of London
2003 - 2007
BS from Sabanci University

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Junior Designation : Product Marketing Lead (Interim) at Yapily
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Insights For Selling To Safak

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Safak is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Safak

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Safak move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Safak take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Safak

Personality Compatibility


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