Safak Erkol in

Safak Erkol

Commander · DISC type D
Product Marketing Lead (Interim) at Yapily
📍 London, England, United Kingdom

Safak is a senior marketing leader in fintech and financial services, with experience at global brands like Amex and high-growth scaleups like Utility Warehouse and Yapily. She specializes in turning customer insights into high-impact GTM and lifecycle strategies. Colleagues describe her as strategic, diligent, and enthusiastic.

She is a recipient of the Roland Miller Innovation Prize and was also shortlisted in The Great British Entrepreneur Awards.

Read the full overview →
Experience
4 Years
Current Role
Product Marketing Lead (Interim)
Job Level
Junior
Location
London, England, United Kingdom
Personality Overview

How Safak shows up

Decisive
Impact-Driven
Risk-Taker

They like to move fast and expect the same from others. More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Priorities

Topics Safak cares about

Fintech Marketing
Her career has centered on marketing for fintech and financial services, including leadership roles at Yapily, Utility Warehouse, and NewDay.
Open Banking
Her current interim role at Yapily, Europe’s leading open banking platform, and recent posts focus on developments in this space, like a partnership with Google.
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Career

Work history

6-2025
Product Marketing Lead (Interim)
Yapily
3-2023
Pro Member
Product Marketing Alliance
4-2024 - 6-2025
Senior Lead - Customer & Product Marketing (Energy - Telco- Financial Services)
Utility Warehouse
6-2022 - 4-2024
Senior Lead - Product Marketing ⚡ 🛜 📱 ☂️ 💳 (Energy - Telco- Financial Services)
Utility Warehouse
6-2021 - 6-2022
Marketing Lead (Contract)
NewDay
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2015
Master’s Degree
Queen Mary University of London
2003 - 2007
BS
Sabanci University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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