Saira is a multi-platform digital marketing professional and an Account Director at Kinase, specializing in data-driven results for paid media. Educated at La Trobe University, she has extensive experience in both Paid Social and Paid Search, developing holistic strategies for B2C and B2B clients in various industries.
Originally from rural Victoria, Australia, Saira began her marketing career with an apprenticeship in Kenya after university. She moved to the UK in 2020 and brings a global perspective to her work, having developed strategies for large international e-commerce brands.
Unique fact: Saira grew up on farms in Australia until she was 16 years old.
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