Saira Smith in

Saira Smith

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Account Director at Kinase
📍 Radlett, England, United Kingdom

Saira is a multi-platform digital marketing professional and an Account Director at Kinase, specializing in data-driven results for paid media. Educated at La Trobe University, she has extensive experience in both Paid Social and Paid Search, developing holistic strategies for B2C and B2B clients in various industries.

Originally from rural Victoria, Australia, Saira began her marketing career with an apprenticeship in Kenya after university. She moved to the UK in 2020 and brings a global perspective to her work, having developed strategies for large international e-commerce brands.

Unique fact: Saira grew up on farms in Australia until she was 16 years old.

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Experience
6 Years
Current Role
Account Director
Job Level
Mid-senior
Location
Radlett, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Saira cares about

Paid Social & Lead Gen
Her current role is Paid Social Account Director, and she recently attended and posted about Meta's Lead Generation Accelerator event in Dublin, highlighting her focus in this area.
Data-Driven Strategy
Her professional summary emphasizes achieving "data-driven results" within paid media, focusing on analytics and using data to inform decision-making for clients.
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Career

Work history

6-2024
Account Director
Kinase
12-2023 - 5-2024
Paid Social Lead
Charlie Oscar
more2
Full-time
Farrer Digital
Full-time
10-2019 - 4-2020
Performance Executive
Atomic 212º
In the press

Media appearances

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Education
2012 - 2016
Bachelor of Business Administration (B.B.A.)
La Trobe University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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