Saira Smith
Captain · DISC type DSSaira is a multi-platform digital marketing professional and an Account Director at Kinase, specializing in data-driven results for paid media. Educated at La Trobe University, she has extensive experience in both Paid Social and Paid Search, developing holistic strategies for B2C and B2B clients in various industries.
Originally from rural Victoria, Australia, Saira began her marketing career with an apprenticeship in Kenya after university. She moved to the UK in 2020 and brings a global perspective to her work, having developed strategies for large international e-commerce brands.
Unique fact: Saira grew up on farms in Australia until she was 16 years old.
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They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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