Sam Brady is the founder of SJB Digital, a specialist agency managing affiliate marketing programs for e-commerce, fashion, and lifestyle brands. With a background as an affiliate himself, he is passionate about elevating the channel beyond simple coupons and cashback. He is certified in Google Analytics and Adwords.
He began his career 13 years ago as a "bedroom affiliate, " an experience that fueled his desire to ensure partners are valued and properly compensated by brands.
Read the full overview →They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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