Sam Charmand in

Sam Charmand

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Chief Executive BlueScopeX at BlueScope
📍 Greater Sydney Area, Australia

Sam is the Global Chief Digital and Information Officer at BlueScope, where he also leads the companys innovation and venture arm, BlueScopeX. A graduate of UNSWs Master of Business & Technology program, he previously spent over two decades at Qantas, rising from an IT graduate to become the Groups Chief Information Officer.

Outside of his corporate roles, Sam is deeply involved in the Australian basketball community. He serves as a Non-Executive Director for Basketball Australia, where he chairs the Digital Committee, and also dedicates his time to coaching an under-18 mens basketball team for the Bankstown Bruins.

During his tenure at Qantas, Sam was a pioneer behind key passenger innovations, including the development of RFID baggage tags, for which he holds a patent.

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Experience
18 Years
Current Role
Chief Executive BlueScopeX
Location
Greater Sydney Area, Australia
Personality Overview

How Sam shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sam cares about

Corporate Innovation
As the Chief Executive of BlueScopeX, his mission is to identify, invest in, and grow new businesses and business models for the steel and construction industries.
Digital Transformation
His career is defined by leading large-scale technology and digital overhauls, from modernizing legacy systems at Qantas to now driving BlueScope's global digital strategy.
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Career

Work history

1-2025
Chief Executive BlueScopeX
BlueScope
5-2024
Non Executive Director
Basketball Australia
11-2023
Global Chief Digital and Information Officer
BlueScope
9-2022 - 8-2025
External Advisor to the Technology & Digital Board Sub Committee
Discovery Parks
5-2021 - 9-2023
Qantas Group Chief Information Officer
Qantas
In the press

Media appearances

Live from the Hot Strip Mill with ABC Illawarra – featuring Sam Charmand. Featured in Apple Podcasts – Voices of BlueScope
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Sam Charmand. Featured in BlueScope (official website)
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Education
6-2023 - 2-2024
Graduate of the Australian Institute of Company Directors (GAICD)
Australian Institute of Company Directors
2002 - 2009
Master of Business & Technology (MBT)
UNSW
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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