Sam Foroozesh in

Sam Foroozesh

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Thought Leader at Forbes Councils
📍 Stockholm, Stockholm County, Sweden

Sam Foroozesh is the CEO and Co-founder of Cure Media, a leading European influencer marketing company he established with friends in 2014. He is a recognized thought leader, contributing to Forbes Business Council and serving on IABs Influencer Marketing Task Force. His firm specializes in fashion, beauty, and home brands, earning numerous accolades including Agency of the Year.

Sam is a frequent podcast guest, speaking on the evolution of the creator economy and its strategic importance for brands. He emphasizes the shift from simple endorsements to integrated, creator-led marketing strategies that drive measurable business results and cultural relevance for major clients like LOréal and Sephora.

He co-founded his company on the idea of making marketing more authentic by using influential people to spread a brands message.

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Experience
18 Years
Current Role
Thought Leader
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Priorities

Topics Sam cares about

Creator-Led Strategy
Advocates for moving beyond one-off influencer campaigns to integrating creators into the core of a brand's business strategy for long-term growth and relevance.
Marketing Effectiveness
Prioritizes measurable business impact, focusing on how data-driven influencer marketing contributes to brand awareness, engagement, and sales uplift for clients like L'Oréal.
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Career

Work history

2020
Thought Leader
Forbes Councils
2018
Advisory Member - Task Force Influencer Marketing
IAB
2014
CEO, Co-founder
Cure Media
1-2010 - 12-2013
Account Manager
Academic Work
2008 - 2010
Sales
Lium Sweden AB
In the press

Media appearances

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Education

Sam has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

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