Sam Little

Critic
DISC Type : C

Senior Director at Teneo

San Francisco, California, United States

Overview

Sam Little is a Senior Director at Teneo in San Francisco, focused on private equity growth strategy and value creation. An alumnus of the University of Exeter, he has international experience leading teams to implement marketing, sales, and pricing strategies that drive financial benefits for portfolio companies.

He is building proprietary AI agents using LangGraph and LangChain to automate key value creation processes like commercial diligence and pricing analysis.

Personality Overview

Information Seeker

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

PE Value Creation
His role centers on leading diligence and value-creation for PE-backed companies, ensuring strategic implementation delivers projected financial returns.
AI in Consulting
He is actively building internal AI agents with LangChain to automate diligence and pricing analysis and holds a certification in Generative AI.
Go-to-Market Strategy
Has deep expertise in salesforce effectiveness and revenue growth strategy, covering demand generation, sales organization design, and segmentation.

Media Appearances

Sam Little - Teneo. Featured in Teneo

See Now

Work History

8-2025
Senior Director at Teneo
8-2023 - 8-2025
Senior Vice President / Director at Teneo
3-2022 - 8-2023
Vice President at Teneo
9-2021 - 3-2022
Manager at The Alexander Group
7-2019 - 9-2021
Management Consultant at The Alexander Group

Education

Bachelor of Science with Honours from University of Exeter
A Levels from Charterhouse School

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Director at Teneo
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sam

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sam take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sam

Personality Compatibility


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