Samantha Howarth

Visionary
DISC Type : Ds

Chief Revenue Officer (Get Smart) at Angus & Associates

Wellington, Wellington Region, New Zealand

Overview

Samantha is the Chief Revenue Officer at Angus & Associates, leveraging over 15 years of experience in tech sales and brand strategy. Described as a "sales geek" and "experience curator, " she excels at turning complex data into compelling stories that drive growth and connect organizations more deeply with their audiences. She holds a certification in Microsoft Dynamics 365.

Outside of her primary career, Samantha is an entrepreneur and a mother to twin toddlers and a daughter, Everly. She founded High Tea Honeys, a social club and event service that has grown to include an online shop, reflecting her creative and community-building passions. She enjoys integrating her family life with her work.

She founded and runs High Tea Honeys, an afternoon tea club and mobile event service established in 2013.

Personality Overview

Objective Evaluator

Risk Tolerant

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Customer Experience
Her professional focus is on creating exceptional human experiences, helping organizations understand the moments that matter to their customers.
Data Storytelling
She is passionate about transforming complex data into clear, compelling stories that inspire evidence-based action and drive business performance.
Sales & Growth
A self-proclaimed "Sales Geek" with a background in sales management and a current role as Chief Revenue Officer, she is focused on commercial impact.

Media Appearances

Samantha has no verified media appearances

Work History

3-2025
Chief Revenue Officer (Get Smart) at Angus & Associates
7-2013
Founder at High Tea Honeys
2-2022 - 2-2025
Chief Revenue Officer at Storbie
7-2018 - 2-2022
Chief Operating Officer at Storbie
6-2016 - 7-2018
Sales and Marketing Manager at Storbie

Education

Sales Development from David Forman Sales Training
2007 - 2007
Diploma from Natcoll Design Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Wellington, Wellington Region, New Zealand Job Level : Leadership Designation : Chief Revenue Officer (Get Smart) at Angus & Associates
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Samantha

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Samantha take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Samantha

Personality Compatibility


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