Samantha Louis in

Samantha Louis

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Chief Executive Officer at Praxity Alliance
📍 London, England, United Kingdom

Samantha Louis is the CEO of Praxity Global Alliance, the worlds largest alliance of independent accounting firms. An expert communicator with an MBA from GIBS Business School, she has a proven track record in international advocacy and expanding professional bodies, notably growing CIMAs membership in Africa tenfold. Colleagues describe her as a creative and strategic leader.

Outside of her executive role, Samantha is married with two adult children. She dedicates her time to education, serving on the Council and Finance Committee of Roedean School, UK. Her social media posts suggest a personal appreciation for animals.

Interesting fact: Despite being a leader in the accounting world, her career began in public relations and drama, and she was previously named a top ten PR influencer.

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Experience
9 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Samantha shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Samantha cares about

Women in Leadership
As the first female CEO of Praxity and an ambassador for CIMA's Women in Leadership programme, she frequently speaks on panels about creating more inclusive cultures.
Global Business Growth
Her posts and commentary focus on expanding the alliance into emerging markets and fostering strong international business connectivity between member firms.
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Career

Work history

5-2021
Chief Executive Officer
Praxity Alliance
4-2018 - 5-2021
Vice President International Advocacy
Association of International Certified Professional Accountants
1-2017 - 1-2021
Vice President Strategic Engagement - Management Accounting
Association of International Certified Professional Accountants
7-2016 - 12-2016
Director Advocacy
CIMA
7-2016
Regional Director Africa
CIMA
In the press

Media appearances

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Education
2001 - 2002
MBA
GIBS Business School (Gordon Institute of Business Science)
2014 - 2016
Fellow
The Chartered Institute of Management Accountants
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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