Samantha Vasknetz in

Samantha Vasknetz

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Vice President, Partnership and Experiences at SPORTFIVE
📍 Charlotte, North Carolina, United States

Samantha Vasknetz is the Vice President of Partnership and Experiences at SPORTFIVE, bringing over 13 years of expertise in the live events and brand experience sector. She specializes in crafting high-impact B2C and B2B campaigns and holds a Masters degree from the University of South Carolina.

Her passion lies in creating bespoke, world-class moments that connect with audiences and provide lasting value. She follows major brands in the sports and technology sectors, including Nike, ESPN, and World Wide Technology, indicating a deep interest in the intersection of sports and innovation.

Samantha thrives on designing and executing strategic sponsorship activations that deliver real business results for partners.

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Current Role
Vice President, Partnership and Experiences
Location
Charlotte, North Carolina, United States
Personality Overview

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Priorities

Topics Samantha cares about

Experiential Marketing
She has over a decade of experience crafting immersive, high-impact experiences for both B2C and B2B landscapes to drive business results.
Strategic Sponsorships
A core part of her professional passion is designing strategic sponsorship activations that resonate with audiences and create long-term partner value.
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Career

Work history

3-2025
Vice President, Partnership and Experiences
SPORTFIVE
2-2023 - 3-2025
Senior Director
SPORTFIVE
4-2022 - 2-2023
Account Director
SPORTFIVE
5-2021 - 4-2022
Account Director
Wolfe Solutions
12-2018 - 5-2021
Account Supervisor
Wolfe Solutions
In the press

Media appearances

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Education
2007 - 2011
Bachelor’s Degree
Virginia Tech
2012 - 2013
Master’s Degree
University of South Carolina
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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