Sami Lönnroth

Questioner
DISC Type : c

Head of IT and Information Security at Veritas Pension Insurance Company

Turku, Southwest Finland, Finland

Overview

Sami Lönnroth is the Head of IT and Information Security at Veritas, specializing in designing secure, scalable IT infrastructure and ensuring regulatory compliance like ISO27001. With a Bachelor of Science in Engineering, he focuses on aligning technology with business goals. Colleagues have described him as a "hardworking Engineer".

He progressed from an employee to a partner and board member during his 14-year tenure at Mavisystems Oy.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Information Security
As the Head of Information Security, he was part of the team that achieved ISO27001 certification at his previous company, Digia Plc.
Hybrid Cloud Solutions
His technical expertise includes cloud-based workstation management (Intune), hybrid identity lifecycle (Entra ID), and scalable hybrid network architecture. He is Azure certified.
IT Team Leadership
He is actively building his team at Veritas, recently posting about a search for a new member for his small, internal IT services group.

Media Appearances

New appointments at Veritas. Featured in Veritas Pension Insurance Company – Newsroom

See Now

Work History

5-2025
Head of IT and Information Security at Veritas Pension Insurance Company
1-2019 - 5-2025
Head of Infrastructure at Digia Plc
2-2016 - 7-2018
Board Member at Mavisystems Oy
6-2015 - 7-2018
Partner at Mavisystems Oy
11-2010 - 12-2018
Data Systems Designer / Systems Architect at Mavisystems Oy

Education

2003 - 2008
Bachelor of Science (Engineering) from Turku University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 18 Location : Turku, Southwest Finland, Finland Job Level : Mid-senior Designation : Head of IT and Information Security at Veritas Pension Insurance Company
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Insights For Selling To Sami

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sami is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sami

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sami move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sami take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sami

Personality Compatibility


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