Samia Naciri in

Samia Naciri

Captain · DISC type DS
Head of Growth at Good Eggs
📍 San Francisco, California, United States

Samia Naciri is the Head of Growth at Good Eggs, bringing over 12 years of experience in the DTC food delivery sector. A graduate of emlyon business school, she has a proven track record of scaling revenue and profitability. Colleagues describe her as "detail-oriented, " "analytical, " and "self-motivated. "

Beyond her professional life, Samia is a certified sommelier with a WSET Level 3 award in wine. Her passion extends to working at a Michelin-starred restaurant and advising on wine marketplaces. She is deeply committed to building sustainable and equitable local food systems.

Unique fact: Samia has worked as a sommelier at Press, a 1-Michelin Star restaurant in St. Helena, blending her strategic business acumen with her personal passion for wine.

Read the full overview →
Experience
6 Years
Current Role
Head of Growth
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

How Samia shows up

Dynamic But Sincere
Output-Driven
Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Samia cares about

DTC Growth Strategy
With 12+ years in the food tech space, she specializes in growing revenue and profitability for DTC start-ups, as demonstrated by her work at Sunbasket and Good Eggs.
Sustainable Food Systems
Her recent posts highlight a deep commitment to supporting local producers, ensuring food access is a right, and building a resilient food system.
+5 more topics Login to view topics
Career

Work history

5-2025
Head of Growth
Good Eggs
6-2024
Sommelier, Private events
Melier
9-2024 - 5-2025
Category Growth & performance
FreshDirect
6-2022 - 5-2025
Consultant & Advisor, DTC Start-ups
Elevate
1-2020 - 6-2022
WSET Diploma student and Sommelier
Wine & Spirit Education Trust
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2012
Master of Business Administration - MBA
emlyon business school
WSET level 3 Award in wine
Wine & Spirit Education Trust
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other Good Eggs Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Samia. Free, 10 seconds.