Samia Naciri in

Samia Naciri

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Head of Growth at Good Eggs
📍 San Francisco, California, United States

Samia Naciri is the Head of Growth at Good Eggs, bringing over 12 years of experience in the DTC food delivery sector. A graduate of emlyon business school, she has a proven track record of scaling revenue and profitability. Colleagues describe her as "detail-oriented, " "analytical, " and "self-motivated. "

Beyond her professional life, Samia is a certified sommelier with a WSET Level 3 award in wine. Her passion extends to working at a Michelin-starred restaurant and advising on wine marketplaces. She is deeply committed to building sustainable and equitable local food systems.

Unique fact: Samia has worked as a sommelier at Press, a 1-Michelin Star restaurant in St. Helena, blending her strategic business acumen with her personal passion for wine.

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Experience
6 Years
Current Role
Head of Growth
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Samia cares about

DTC Growth Strategy
With 12+ years in the food tech space, she specializes in growing revenue and profitability for DTC start-ups, as demonstrated by her work at Sunbasket and Good Eggs.
Sustainable Food Systems
Her recent posts highlight a deep commitment to supporting local producers, ensuring food access is a right, and building a resilient food system.
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Career

Work history

5-2025
Head of Growth
Good Eggs
6-2024
Sommelier, Private events
Melier
9-2024 - 5-2025
Category Growth & performance
FreshDirect
6-2022 - 5-2025
Consultant & Advisor, DTC Start-ups
Elevate
1-2020 - 6-2022
WSET Diploma student and Sommelier
Wine & Spirit Education Trust
In the press

Media appearances

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Education
2007 - 2012
Master of Business Administration - MBA
emlyon business school
WSET level 3 Award in wine
Wine & Spirit Education Trust
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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