Samir Ashta

Energizer
DISC Type : I

CFO, Director of Finance, and Director of Key Subsidiaries at Apraava Energy

Mumbai, Maharashtra, India

Overview

Samir Ashta is the CFO at Apraava Energy, bringing over 40 years of leadership in finance, strategy, and corporate governance to the energy and infrastructure sectors. A graduate of the University of Delhis MBA program, he is a recognized thought leader in green financing and climate transition, driving the companys ESG-focused initiatives.

Outside of his financial leadership, Samir is committed to driving sustainable and societal initiatives within the communities where his company operates. To manage the stress of his demanding role, he has found yoga to be a game-changer, emphasizing his focus on personal well-being.

He led the team that issued the first corporate Green Bond by a power company in South and Southeast Asia.

Personality Overview

Informal

Relationship Oriented

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Green Financing
A vocal advocate for green bonds and building a robust green energy investment ecosystem in India to meet climate goals.
India's Energy Transition
Speaks publicly on the need for policy interventions and diversified funding sources to accelerate India's transition to renewable energy.
ESG & Sustainability
He drives ESG initiatives at Apraava and was recently awarded for his Leadership in Sustainability, integrating it into corporate finance.

Media Appearances

Samir Ashta, Chief Financial Officer, Apraava Energy. Featured in YouTube

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Samir Ashta, Director‑Finance & CFO, Apraava Energy Private Limited. Featured in YouTube

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Power‑Line Interview with Samir Ashta – Chief Financial Officer, Apraava Energy Private Limited. Featured in Apraava Energy (PDF interview)

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Work History

9-2007
CFO, Director of Finance, and Director of Key Subsidiaries at Apraava Energy
2006 - 2007
CFO at Demag Cranes & Components (I) Pvt. Ltd.
2004 - 2006
CFO at Nitrex Chemicals
1997 - 2004
Manager-Corp Finance at ICI India
1990 - 1997
Sr Manager, Corporate Finance at Max India Ltd

Education

6-2016 - 6-2017
Senior Executive Leadership Programme from Harvard Business School
1992 - 1995
Master of Business Administration (MBA) from Faculty of Management Studies - University of Delhi

More Information

Social Presence :

Prographics :

Exp : 39 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : CFO, Director of Finance, and Director of Key Subsidiaries at Apraava Energy
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Insights For Selling To Samir

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samir is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Samir

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Samir move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Samir take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Samir

Personality Compatibility


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