Samitha Sajan in

Samitha Sajan

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Marketing Director at CIM
📍 Greater Sydney Area, Australia

Samitha is a Marketing Director at CIM with over 17 years of experience in performance marketing for global brands like Google and Tesco. She specializes in building growth strategies across digital channels, with a particular focus on paid search and SEM. She holds a BA from St Teresas College.

Outside of her core role, Samitha follows major technology and e-commerce companies like Google, Amazon, and Expedia, suggesting a keen interest in the broader digital landscape. Her background includes a focus on effective communication to drive results.

Described by colleagues as curious, quick-witted, and an industry expert, she was once pivotal in completely redesigning a companys complex paid search function.

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Experience
17 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

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Communication Style
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Priorities

Topics Samitha cares about

Paid Search (SEM)
With 17 years of experience, she has a significant focus on paid search strategy, especially within the B2B space, and is praised for her innovative campaigns.
AI in Advertising
She actively evaluates and questions the role of AI in advertising tools like Performance Max and smart bidding, demonstrating a forward-looking perspective on the industry.
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Career

Work history

9-2025
Marketing Director
CIM
4-2024
Performance Marketing Director
Marketing Trends
4-2023 - 4-2024
Senior Digital Growth and Performance Manager
Employsure
8-2021 - 4-2023
Head of Growth
Lawpath
12-2019 - 9-2021
Sr Performance Marketing Manager
Lawpath
In the press

Media appearances

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Education
2004 - 2007
BA
St Teresas College, Cochin
1990 - 2004
Education details unavailable
Chinmaya Vidyalaya Vaduthala
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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