Samuel Cochrane

Inspirer
DISC Type : id

Interim CEO at AutoCanada

Vancouver, British Columbia, Canada

Overview

Samuel Cochrane is the Interim CEO at AutoCanada, leveraging an extensive background in financial leadership. He previously served as CFO for technology firms like Sierra Wireless and Telit Cinterion, and is a Chartered Accountant who began his career at PwC. He holds a Bachelor of Commerce from The University of British Columbia.

Outside of his corporate roles, Samuel demonstrates a significant, long-term commitment to community service. He has been actively involved with the BC Lupus Society for over a decade, holding leadership positions such as Director, Vice President, and President, where he supports fundraising and awareness initiatives.

He has a track record of leading companies through periods of significant growth and successful acquisitions.

Personality Overview

Generous

Confident & Optimistic

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Financial Leadership
His career is defined by senior financial roles, including CFO at AutoCanada, Sierra Wireless, and Telit Cinterion, focusing on profitability and managing business transformations.
Automotive Retail
As Interim CEO of one of North America's largest multi-location automobile dealership groups, he is at the forefront of the automotive retail industry.
Lupus Awareness
Actively supports and holds leadership roles, including President, at the BC Lupus Society, consistently promoting fundraising events like "Walk Your Way for Lupus" to his network.

Media Appearances

AutoCanada appoints Sam Cochrane as interim chief executive officer .... Featured in The Globe and Mail

See Now

People on the Move: Cochrane steps in as AutoCanada's interim CEO. Featured in Collision Repair Magazine

See Now

As Antony moves out, CFO Cochrane moves in as AutoCanada's interim CEO. Featured in AutoRemarketing.com

See Now

Work History

10-2025
Interim CEO at AutoCanada
6-2024
Chief Financial Officer at AutoCanada
6-2023 - 6-2024
Group CFO at Telit
5-2020 - 1-2023
Chief Financial Officer at Sierra Wireless
1-2020 - 5-2020
AVP Finance at Motorola Solutions

Education

2002 - 2006
Bachelor of Commerce (BCom) from The University of British Columbia
1998 - 2002
High School Diploma from Mount Boucherie

More Information

Social Presence :

Prographics :

Exp : 17 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : Interim CEO at AutoCanada
URL has been copied!

Insights For Selling To Samuel

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samuel is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Samuel

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Samuel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Samuel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Samuel

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.