Samuel Knights in

Samuel Knights

Cheerleader · DISC type Is
Chief Executive Officer at Next 15
📍 United Kingdom

Sam Knights is the CEO of Next 15, bringing extensive experience in commerce marketing from his previous role as CEO of Shopper Media Group (SMG). His career began at P&G after studying English Literature and Creative Writing at Loughborough University. He is now focused on simplifying and restructuring the Next 15 business group.

Outside of his executive duties, Sam is a father of three who enjoys reading both fiction and non-fiction. He has a passion for music, not only listening to it but also playing it himself. His business mantra is to always be present in the moment.

An interesting fact: he once held a Guinness World Record for building the tallest stack of Polo mints.

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Experience
20 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Samuel shows up

Listener
Vocal & Expressive
Considerate

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Priorities

Topics Samuel cares about

Retail Media
As the former CEO of retail media specialist SMG, he has deep expertise in connecting retailers and brands with shoppers at the point of purchase.
Business Simplification
In his first 100 days as CEO of Next 15, he has focused on taking decisive action to streamline the business, reducing the portfolio from 22 to 12 companies.
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Career

Work history

7-2025
Chief Executive Officer
Next 15
10-2020 - 7-2025
Chief Executive Officer
SMG
1-2017 - 10-2020
Director
SMG
1-2017 - 10-2020
Managing Director
Threefold-Agency
11-2012 - 12-2016
Director
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In the press

Media appearances

Next 15 names new CEO as Dyson retires; issues profit warning. Featured in PRWeek
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Next 15 shares down as warns on profit, names Sam Knights as new CEO. Featured in Shares Magazine
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Education
2001 - 2004
English Literature & Creative Writing
Loughborough University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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