Sam Knights is the CEO of Next 15, bringing extensive experience in commerce marketing from his previous role as CEO of Shopper Media Group (SMG). His career began at P&G after studying English Literature and Creative Writing at Loughborough University. He is now focused on simplifying and restructuring the Next 15 business group.
Outside of his executive duties, Sam is a father of three who enjoys reading both fiction and non-fiction. He has a passion for music, not only listening to it but also playing it himself. His business mantra is to always be present in the moment.
An interesting fact: he once held a Guinness World Record for building the tallest stack of Polo mints.
Read the full overview →Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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