Sander Van de Vlasakker

Enthusiast
DISC Type : i

Owner, creative director at Workstuff

Amersfoort, Utrecht, Netherlands

Overview

Sander is an experienced owner and creative director at Workstuff and Gumtree Creatives, specializing in copywriting and strategic concept development. With a background in persuasive communication from the University of Amsterdam, he focuses on creating compelling employer branding and creative campaigns.

Outside of his agency work, Sander is an entrepreneur who co-owns Tiny Turtle Caps, a brand creating caps for children. He recently made his debut as a podcast guest, where he discussed the intersection of creativity and entrepreneurship, showcasing his passion for sharing ideas.

Unique fact: Sander is the co-owner of a company that designs and sells caps specifically for kids.

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Employer Branding
His agency, Workstuff, recently released a showreel focused on their employer branding projects, and he actively posts about this work.
Creative Entrepreneurship
He is the owner or co-founder of multiple ventures, including Workstuff, Gumtree Creatives, and Tiny Turtle Caps, and discusses entrepreneurship on podcasts.
Facilitating Creativity
He recently organized and hosted the "Workstuff Workshop" in collaboration with Creativity Club to help clients generate better ideas.

Media Appearances

Sander has no verified media appearances

Work History

12-2022
Owner, creative director at Workstuff
12-2022
Owner, creative director at Gumtree Creatives
12-2018
Copy I Concept I Creative Consultancy at Flax Ideas
1-2019
Co-founder at The Works
11-2025
Co-owner at Tiny Turtle Caps

Education

Master from University of Amsterdam
Bachelor from Inholland University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 7 Location : Amersfoort, Utrecht, Netherlands Job Level : Mid-senior Designation : Owner, creative director at Workstuff
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Insights For Selling To Sander

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sander is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sander

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sander move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sander take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sander

Personality Compatibility


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