Sandra Gadd in

Sandra Gadd

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Chief Executive Officer at Kjell & Company
📍 Greater Malmö Metropolitan Area, Sweden

Sandra Gadd is the Chief Executive Officer of Kjell Group, guiding the companys growth and strategy. She holds an MBA from Lund University School of Economics and Management and serves as a board member for organizations like Hållbar E-handel (Sustainable E-commerce).

Based on her writings, Sandra has a reflective personality, enjoying road trips through the Swedish countryside and contemplating philosophical topics. She has also been personally involved in a significant home-building project, giving her a unique perspective on design and architecture.

Sandra was once asked by her architect if she wanted her home-building project to be featured on the Swedish TV show "Husdrömmar" (House Dreams).

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Experience
18 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater Malmö Metropolitan Area, Sweden
Personality Overview

How Sandra shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sandra cares about

Retail Growth
As CEO, she publicly shares insights on her company's quarterly reports and focuses on achieving steady, long-term growth for the business.
Sustainable E-commerce
Her position as a board member for Hållbar E-handel signals a strong professional commitment to advancing sustainability within the e-commerce sector.
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Career

Work history

9-2025
Chief Executive Officer
Kjell & Company
5-2025
Board Member
Hemnet
5-2023 - 8-2025
Board Member
Kjell & Company
5-2021 - 3-2023
Board Member
Hövding Sverige AB
8-2020 - 8-2024
Board Member
Hållbar E-handel
In the press

Media appearances

Frukost med Rapidus – Sandra Gadd om att leda ett turn‑around‑case (Nätverksträff med Sandra Gadd, vd Kjell Group). Featured in Rapidus
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Education
2003 - 2007
Master of Business Administration (M.B.A.)
Lund University School of Economics and Management
2006 - 2006
Bachelor’s Degree
KEDGE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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