Sandra Guerin in

Sandra Guerin

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D2C Manager at The Cheeky Panda | Certified B Corp
📍 London, England, United Kingdom

Sandra is a results-driven D2C Manager at The Cheeky Panda, specializing in marketing strategy for innovative B2B and B2C companies. She has a proven record of exceeding revenue targets and growing customer bases for global brands. Colleagues describe her as creative, determined, and professional, with a Masters from Université Sorbonne Nouvelle.

Outside of her marketing career, Sandra is the founder and editor of "Cake + Whisky, " a lifestyle blog focusing on food, travel, and spirits. This passion project has led her to be featured as an expert on Londons whisky scene and to attend masterclasses with Michelin-starred chefs.

She created and grew a personal lifestyle blog that averaged 3, 000 monthly readers and secured partnerships with major brands like Diageo.

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Experience
11 Years
Current Role
D2C Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sandra cares about

D2C Growth
As D2C Manager at The Cheeky Panda and previously at Lyre's Spirit Co, she exceeded revenue targets by 20% and grew customers by 48% through direct-to-consumer channels.
Sustainable Brands
Her current role at The Cheeky Panda, a certified B Corp, and her posts about making a positive impact on the planet show a commitment to sustainable business.
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Career

Work history

2-2024
D2C Manager
The Cheeky Panda | Certified B Corp
3-2022
Marketing Manager (UK, EU, USA)
Lyre's Spirit Co
4-2018 - 2-2022
Marketing Lead
Reed Exhibitions
11-2014 - 9-2018
Founder & Editor
Cake + Whisky
4-2014 - 4-2018
Marketing Lead
MenuSpring / eet
In the press

Media appearances

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Education
2012 - 2014
Masters in International Project Management
Université Sorbonne Nouvelle
2008 - 2011
Bachelor's in Languages & Business (English and German)
Université de Poitiers
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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