Sandrine Durand

Commander
DISC Type : D

COO & Co-Founder at SoFAST at SoFAST

Tel Aviv District, Israel

Overview

With over 30 years in media, Sandrine is the COO and Co-Founder of SoFAST, specializing in scaling businesses in the FAST, AVOD, and OTT streaming space. She drives global strategy and monetization, leveraging deep international experience from France, Israel, and the U. S. People familiar with her work describe her as tenacious, resourceful, and efficient.

Her career reflects a deep passion for cultural storytelling. Before her current focus on streaming technology, she founded and led ventures producing 4K and 3D-360 VR documentaries centered on archaeology, history, and global heritage sites, demonstrating a commitment to preserving and sharing unique historical narratives through innovative media formats.

She has spoken on expert panels about the future of TV distribution and FAST channels at major industry events like SPORTEL Monaco.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

FAST Channel Growth
As Co-Founder of SoFAST, her primary focus is building and scaling FAST channels globally, which she frequently promotes and discusses at industry events and on social media.
Streaming Monetization
Her professional focus is on creating and optimizing monetization strategies for media companies within the AVOD and OTT landscape, a key specialty noted in her profile.
Global Media Distribution
Her career spans France, Israel, and the U. S. , and her recent focus includes expanding partnerships and content distribution in European and Asian markets.

Media Appearances

Sandrine has no verified media appearances

Work History

3-2022
COO & Co-Founder at SoFAST at SoFAST
7-2018
COO at VISIOTEL
6-2019
C.O.O at 4K HERITAGE
1-2017
Co-Founder, COO & Co-Productions at HOLY PLACES TV
1-2016
Président at HOLY PROD

Education

1984 - 1989
DESS from Aix-Marseille University
9-1976 - 6-1983
High School Diploma from Sainte Marie Blancarde

More Information

Social Presence :

Prographics :

Exp : 9 Location : Tel Aviv District, Israel Job Level : Leadership Designation : COO & Co-Founder at SoFAST at SoFAST
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Insights For Selling To Sandrine

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandrine is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sandrine

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sandrine move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sandrine take some risk or not?

  • The risks don’t matter much to them.

You And Sandrine

Personality Compatibility


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