Sandy Barscheski

Commander
DISC Type : D

Director of Sales Marketing at Shaner Hotels

Lititz, Pennsylvania, United States

Overview

Sandy Barscheski is a hospitality sales leader with over 25 years of experience, currently serving as Director of Sales Marketing at Shaner Hotels. Her expertise spans hotel openings, sales, and operations for major brands like Marriott. People who have worked with her describe her as efficient, client-centered, thorough, professional, and personable.

Outside of her direct role, Sandy is a warm and genuine professional who excels at creating welcoming environments, noted for planning fun gatherings that make guests feel at home. She has also been actively involved in the industrys professional community, holding a leadership position in the local Meeting Professionals International chapter.

She has a uniquely well-rounded background, having worked her way through nearly every hotel department, from guest services and accounting to sales and revenue management.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Hospitality Sales
Her entire 25+ year career is centered on sales leadership within the hotel industry for brands like Marriott, Hilton, and Sheraton.
New Hotel Openings
She has experience as an opening Director of Sales and her current role includes overseeing a hotel that is opening soon.
Guest Experience
Her personal headline emphasizes delivering exceptional guest experiences, which is supported by multiple recommendations praising her hospitality.

Media Appearances

Sandy has no verified media appearances

Work History

1-2026
Director of Sales Marketing at Shaner Hotels
11-2024 - 1-2026
Director of Sales at Fairfield by Marriott Inn & Suites Lancaster and TownePlace Suites by Marriott Lancaster
3-2018 - 11-2024
Director of Sales at Shaner Hotel Group Hershey / Harrisburg
6-2014 - 3-2018
Business Travel Sales Manager at Sheraton Baltimore North - GF Management
10-2012 - 6-2014
Corporate Group and Business Travel Sales Manager at Crowne Plaza Harrisburg / Hershey Hotel - GF Management

Education

9-1974 - 6-1978
Diploma of Education from Dover Area High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Lititz, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Sales Marketing at Shaner Hotels
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Insights For Selling To Sandy

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sandy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sandy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sandy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sandy

Personality Compatibility


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